Jio phone leads and famous in Indian market
JioPhone has given birth to a new segment in India
- the "Fusion" phones segment.
"Fusion" handsets have a feature phone form factor with 4G connectivity and may have a closed apps ecosystem enabling limited smart features for users, a report by CyberMedia Research (CMR) said.
"The second quarter of 2018 saw the arrival of Fusion phones as a distinct category. Though it is primarily driven by JioPhone, Indian brands like Micromax and Lava are also shipping in smaller quantities," said Narinder Kumar, Lead Analyst, IIG-CMR.
One in four mobile handsets is now being manufactured in India at a completely knocked-down (CKD) level.
"In Q2 2018, there are two trends underlining short-term turbulence. First is the impact of Jio's disruptive monsoon offer leading to erratic demand projection estimations for all major handset brands.
"Fusion" handsets have a feature phone form factor with 4G connectivity and may have a closed apps ecosystem enabling limited smart features for users, a report by CyberMedia Research (CMR) said.
"The second quarter of 2018 saw the arrival of Fusion phones as a distinct category. Though it is primarily driven by JioPhone, Indian brands like Micromax and Lava are also shipping in smaller quantities," said Narinder Kumar, Lead Analyst, IIG-CMR.
One in four mobile handsets is now being manufactured in India at a completely knocked-down (CKD) level.
"In Q2 2018, there are two trends underlining short-term turbulence. First is the impact of Jio's disruptive monsoon offer leading to erratic demand projection estimations for all major handset brands.
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