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Tuesday, July 31, 2018

Realme splits from OPPO to become separate brand




Realme, a sub-brand of Chinese handset maker OPPO, has announced it is separating to become a distinct entity and will be headed by Sky Li, former senior executive of OPPO and head of OPPO India.

The Realme brand would focus on providing mobile phones in future that offer strong performance and stylish designs to young people at affordable prices, the company said in a statement on Tuesday.

"Young people across the globe may have different cellphone habits and aesthetic views but their demands are similar in terms of performance and design," said Li, who has now joined Realme as its global CEO.

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